/* ═══════════════════════════════════════════════════════════
   ObservAuto · Media Kit 2026 — Option G3
   Unified CSS: D tokens + split layout + all corrections
   ═══════════════════════════════════════════════════════════ */

/* ── 0. TOKENS ──────────────────────────────── */
:root {
  --primary: #002657;
  --primary-container: #1B3C71;
  --on-primary: #FFFFFF;
  --oa-red: #E43524;
  --tertiary-fixed: #FFDF91;
  --background: #FAF8FF;
  --surface-low: #F2F3FF;
  --surface-white: #FFFFFF;
  --surface-container: #EDEEF8;
  --surface-tint: #405E95;
  --inverse-on-surface: #EEF0FF;
  --text-primary: #0F1724;
  --text-secondary: #5A6077;
  --text-tertiary: #737891;
  --ghost-border: 1px solid rgba(196,198,209,0.15);
  --ghost-border-color: rgba(196,198,209,0.15);
  --font-display: 'Plus Jakarta Sans', system-ui, sans-serif;
  --font-body: 'Inter', system-ui, sans-serif;
  --font-data: 'IBM Plex Mono', 'Fira Code', monospace;
  --section-gap: clamp(48px, 6vw, 80px);
  --container-max: 1200px;
  --radius-card: 1rem;
  --radius-btn: 1.5rem;
  --shadow-sm: 0 1px 3px rgba(0,0,0,0.06);
  --shadow-md: 0 4px 16px rgba(0,0,0,0.08);
  --shadow-lg: 0 12px 40px rgba(0,0,0,0.1);
  --ease-out: cubic-bezier(0.16,1,0.3,1);
  --transition-base: 0.3s cubic-bezier(0.16,1,0.3,1);
}

/* ── 1. RESET ──────────────────────────────── */
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;overflow-x:hidden;overflow-x:clip}
body{font-family:var(--font-body);font-size:1rem;line-height:1.6;color:var(--text-primary);background:var(--background);-webkit-font-smoothing:antialiased;font-feature-settings:"tnum" 1;overflow-x:hidden;overflow-x:clip;max-width:100vw}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
ul,ol{list-style:none}
button{font:inherit;cursor:pointer;border:none;background:none}
input,select,textarea{font:inherit}

.skip-link{position:absolute;top:-100%;left:1rem;padding:.5rem 1rem;background:var(--primary);color:var(--on-primary);border-radius:.25rem;z-index:9999}
.skip-link:focus{top:1rem}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}

/* ── 2. LAYOUT ─────────────────────────────── */
.container{width:min(var(--container-max),100% - 3rem);margin-inline:auto}
.grid-12{display:grid;grid-template-columns:repeat(12,1fr);gap:24px}

/* ── Standard Split: left 4 cols + right 8 cols ── */
.split-left{grid-column:1/5}
.split-right{grid-column:6/13}

/* ── 3. COMMON ELEMENTS ────────────────────── */
.label{display:inline-block;font-size:.6875rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--primary);margin-bottom:24px}
.section-label{display:block;font-size:.6875rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--primary);margin-bottom:.75rem}
.section-title{font-family:var(--font-display);font-size:clamp(2rem,3.5vw,2.75rem);font-weight:800;letter-spacing:-.02em;line-height:1.15}
.section-title em,.positioning__title em,.audience__profile-title em,.formats__title em,.inversion__intro-title em,.contact__title em{font-style:normal;color:var(--oa-red)}
.section-desc{font-size:.9375rem;color:var(--text-secondary);margin-top:16px;line-height:1.6}

/* ── 4. BUTTONS ────────────────────────────── */
.btn{display:inline-flex;align-items:center;gap:.5rem;padding:.875rem 1.75rem;border-radius:var(--radius-btn);font-size:.875rem;font-weight:600;transition:all var(--transition-base);white-space:nowrap}
.btn .material-symbols-outlined{font-size:1.125rem}
.btn--primary{background:linear-gradient(135deg,var(--primary),var(--primary-container));color:var(--on-primary);box-shadow:0 2px 8px rgba(0,38,87,.2)}
.btn--primary:hover{transform:translateY(-1px);box-shadow:0 4px 16px rgba(0,38,87,.3)}
.btn--secondary{background:var(--surface-white);color:var(--primary);border:var(--ghost-border)}
.btn--secondary:hover{background:var(--surface-low);transform:translateY(-1px)}
.btn--outline{background:rgba(255,255,255,.1);color:var(--on-primary);border:1px solid rgba(255,255,255,.25);backdrop-filter:blur(4px)}
.btn--outline:hover{background:rgba(255,255,255,.2);transform:translateY(-1px)}
.btn--cta{background:var(--oa-red);color:var(--on-primary)}
.btn--cta:hover{background:#c92d1e;transform:translateY(-1px);box-shadow:0 8px 20px rgba(228,53,36,.2)}

/* ── 5. ANIMATIONS ─────────────────────────── */
.reveal{opacity:0;transform:translateY(24px);transition:opacity .6s var(--ease-out),transform .6s var(--ease-out)}
.reveal.is-visible{opacity:1;transform:translateY(0)}
.reveal-stagger{opacity:0;transform:translateY(16px);transition:opacity .5s var(--ease-out),transform .5s var(--ease-out)}
.reveal-stagger.is-visible{opacity:1;transform:translateY(0)}
@media(prefers-reduced-motion:reduce){.reveal,.reveal-stagger{opacity:1;transform:none;transition:none}.hero__mosaic-track,.social-proof__track{animation:none!important}.pricing__card--custom::before,.pricing__card--custom .pricing__custom-icon,.pricing__card--custom .pricing__cta,.awareness__consult::before,.awareness__consult-icon{animation:none!important}}

:focus-visible{outline:2px solid var(--primary);outline-offset:2px;border-radius:4px}
.btn--cta:focus-visible,.btn--primary:focus-visible{outline-color:var(--on-primary);outline-offset:3px}
.nav__link:focus-visible{outline-color:var(--primary)}

/* ── 6. NAV ────────────────────────────────── */
.nav{position:fixed;top:0;left:0;right:0;z-index:100;background:rgba(250,248,255,.85);backdrop-filter:blur(12px);border-bottom:var(--ghost-border);transition:background .3s,box-shadow .3s}
.nav.scrolled{box-shadow:var(--shadow-sm)}
.nav__inner{display:flex;align-items:center;justify-content:space-between;height:64px;width:min(var(--container-max),100% - 3rem);margin-inline:auto}
.nav__logo img{height:28px}
.nav__menu{display:flex;align-items:center;gap:.25rem}
.nav__link{padding:.5rem .875rem;font-family:var(--font-display);font-size:.75rem;font-weight:600;letter-spacing:.04em;text-transform:uppercase;color:var(--text-secondary);border-radius:.5rem;transition:all .2s}
.nav__link:hover{color:var(--primary);background:var(--surface-low)}
.nav__link--cta{background:var(--primary);color:var(--on-primary);padding:.5rem 1.25rem;border-radius:var(--radius-btn);margin-left:.5rem}
.nav__link--cta:hover{background:var(--primary-container);color:var(--on-primary)}
.nav__theme-toggle{padding:.5rem;border-radius:50%;color:var(--text-secondary);transition:all .2s;margin-left:.5rem}
.nav__theme-toggle:hover{color:var(--primary);background:var(--surface-low)}
.nav__toggle{display:none}

/* ── 3. HERO (Split + Floating Collage) ────── */
.hero{position:relative;min-height:100vh;max-height:100vh;display:flex;align-items:center;overflow:hidden;padding:0}
.hero__bg{position:absolute;inset:0;background:linear-gradient(135deg,#001a3d 0%,#002657 30%,#1B3C71 65%,#1F6069 100%);z-index:0}
.hero__bg::after{content:'';position:absolute;inset:0;background:radial-gradient(ellipse at 20% 50%,rgba(64,94,149,.3) 0%,transparent 60%),radial-gradient(ellipse at 80% 20%,rgba(31,96,105,.25) 0%,transparent 50%)}
.hero__content{position:relative;z-index:1;display:grid;grid-template-columns:45% 1fr;gap:0;align-items:center;color:var(--on-primary)}
.hero__text{text-align:left;padding-top:6rem;position:relative;z-index:5}
.hero__badge{display:inline-flex;align-items:center;gap:.5rem;padding:.5rem 1.25rem;background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.15);border-radius:var(--radius-btn);font-size:.8125rem;font-weight:600;letter-spacing:.04em;color:var(--tertiary-fixed);margin-bottom:2rem;backdrop-filter:blur(8px)}
.hero__badge .material-symbols-outlined{font-size:1rem}
.hero__title{font-family:var(--font-display);font-size:clamp(2rem,4.5vw,3.25rem);font-weight:800;line-height:1.1;margin-bottom:1.5rem;letter-spacing:-.02em}
.hero__title em{font-style:normal;background:linear-gradient(135deg,var(--tertiary-fixed),#fff);-webkit-background-clip:text;-webkit-text-fill-color:transparent;background-clip:text}
.hero__sub{font-size:clamp(1rem,1.5vw,1.125rem);line-height:1.6;color:rgba(255,255,255,.85);max-width:480px;margin-bottom:2rem}
.hero__counters{display:flex;gap:2rem;margin-bottom:2rem}
.hero__counter{text-align:left}
.hero__counter-value{display:block;font-family:var(--font-display);font-size:clamp(1.75rem,3vw,2.25rem);font-weight:800;color:var(--on-primary);line-height:1.2}
.hero__counter-label{font-size:.75rem;color:rgba(255,255,255,.7);font-weight:500}
.hero__actions{display:flex;gap:1rem;flex-wrap:wrap}
.hero__scroll-hint{position:absolute;bottom:2rem;left:50%;transform:translateX(-50%);z-index:1;color:rgba(255,255,255,.4);animation:fadeHint 2s infinite}
@keyframes fadeHint{0%,100%{transform:translateX(-50%) translateY(0)}50%{transform:translateX(-50%) translateY(8px)}}

/* Diagonal mosaic — 3 columns, platform-style cards */
.hero__collage{position:relative;z-index:2;height:100vh;display:flex;gap:.75rem;transform:rotate(8deg) scale(1.15);transform-origin:center center;margin-right:-80px;padding-left:5%}
.hero__collage::before{content:'';position:absolute;top:-120px;bottom:-120px;left:0;width:50%;background:linear-gradient(to right,#15386B 0%,rgba(21,56,107,.5) 50%,transparent 100%);z-index:10;pointer-events:none}
.hero__mosaic-col{width:220px;flex-shrink:0;overflow:hidden}
.hero__mosaic-track{display:flex;flex-direction:column;gap:1rem;opacity:0;transition:opacity .4s ease}
.hero__collage.is-ready .hero__mosaic-track{opacity:1}

.hero__mosaic-col--up .hero__mosaic-track{animation:mosaicUp 30s linear infinite}
.hero__mosaic-col--down .hero__mosaic-track{animation:mosaicDown 35s linear infinite}
.hero__mosaic-col--slow .hero__mosaic-track{animation-duration:40s}
.hero__mosaic-col--fast .hero__mosaic-track{animation-duration:22s}
.hero__collage:hover .hero__mosaic-track{animation-play-state:paused}

@keyframes mosaicUp{0%{transform:translateY(0)}100%{transform:translateY(-33.33%)}}
@keyframes mosaicDown{0%{transform:translateY(-33.33%)}100%{transform:translateY(0)}}

/* Base card — glassmorphism */
.hero__card{border-radius:14px;overflow:hidden;background:rgba(255,255,255,.07);backdrop-filter:blur(8px);border:1px solid rgba(255,255,255,.1);box-shadow:0 8px 32px rgba(0,0,0,.2);transition:transform .35s cubic-bezier(.22,1,.36,1),box-shadow .35s;will-change:transform;position:relative;flex-shrink:0;-webkit-transform:translateZ(0);transform:translateZ(0)}
.hero__collage .hero__card{opacity:1!important;transform:none!important;transition:transform .35s cubic-bezier(.22,1,.36,1),box-shadow .35s}
.hero__card:hover{transform:scale(1.04);box-shadow:0 16px 48px rgba(0,0,0,.35);z-index:10}
.hero__card img{width:100%;display:block}

/* — Card header (shared IG/Tweet) — */
.hero__card-header{display:flex;align-items:center;gap:8px;padding:10px 12px;color:rgba(255,255,255,.9)}
.hero__card-header .material-symbols-outlined{margin-left:auto;font-size:1rem;color:rgba(255,255,255,.4)}
.hero__card-avatar{width:28px;height:28px;border-radius:50%;background:linear-gradient(135deg,var(--primary),var(--tertiary-fixed));display:flex;align-items:center;justify-content:center;font-size:.7rem;font-weight:800;color:white;flex-shrink:0}
.hero__card-username{font-size:.7rem;font-weight:700;color:white}
.hero__card-time{font-size:.6rem;color:rgba(255,255,255,.45)}
.hero__card-handle{font-weight:400;color:rgba(255,255,255,.45)}

/* — Instagram Post — */
.hero__card--ig-post img{aspect-ratio:4/3;object-fit:cover}
.hero__card-ig-actions{display:flex;gap:12px;padding:8px 12px}
.hero__card-ig-actions .material-symbols-outlined{font-size:1.1rem;color:rgba(255,255,255,.7)}
.hero__card-ig-text{padding:0 12px 4px;font-size:.65rem;color:rgba(255,255,255,.75);line-height:1.4}
.hero__card-ig-text strong{color:white}
.hero__card-ig-likes{padding:2px 12px 10px;font-size:.6rem;color:rgba(255,255,255,.5);font-weight:600}

/* — YouTube Video — */
.hero__card--yt-video{background:rgba(255,255,255,.06)}
.hero__card-yt-thumb{position:relative}
.hero__card-yt-thumb img{aspect-ratio:16/9;object-fit:cover}
.hero__card-play{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:40px;height:40px;background:rgba(255,0,0,.9);border-radius:50%;display:flex;align-items:center;justify-content:center;color:white;box-shadow:0 4px 16px rgba(0,0,0,.3);transition:transform .2s}
.hero__card-play .material-symbols-outlined{font-size:1.25rem}
.hero__card:hover .hero__card-play{transform:translate(-50%,-50%) scale(1.1)}
.hero__card-yt-info{padding:10px 12px}
.hero__card-yt-title{font-size:.7rem;font-weight:600;color:white;line-height:1.3;margin-bottom:4px}
.hero__card-yt-channel{font-size:.6rem;color:rgba(255,255,255,.45)}

/* — Review Card — */
.hero__card--review-card img{aspect-ratio:16/9;object-fit:cover}
.hero__card-review-header{padding:10px 12px;font-size:.6rem;font-weight:700;text-transform:uppercase;letter-spacing:.06em;color:var(--tertiary-fixed)}
.hero__card-review-body{padding:10px 12px}
.hero__card-review-title{font-size:.75rem;font-weight:700;color:white;line-height:1.3;margin-bottom:4px}
.hero__card-review-meta{font-size:.6rem;color:rgba(255,255,255,.45)}

/* — Analytics Dashboard — */
.hero__card--dashboard{background:rgba(255,255,255,.06);padding:14px}
.hero__card-dash-header{display:flex;align-items:center;gap:6px;font-size:.65rem;font-weight:700;color:rgba(255,255,255,.6);text-transform:uppercase;letter-spacing:.04em;margin-bottom:12px}
.hero__card-dash-header .material-symbols-outlined{font-size:1rem;color:var(--tertiary-fixed)}
.hero__card-dash-kpis{display:flex;gap:16px;margin-bottom:12px}
.hero__card-kpi{text-align:center;flex:1}
.hero__card-kpi-value{display:block;font-size:1rem;font-weight:800;color:white}
.hero__card-kpi-label{font-size:.55rem;color:rgba(255,255,255,.45);text-transform:uppercase;letter-spacing:.04em}
.hero__card-dash-chart{height:50px}
.hero__card-sparkline{width:100%;height:100%}

/* — Tweet — */
.hero__card--tweet{padding-bottom:10px}
.hero__card-tweet-text{padding:0 12px;font-size:.7rem;color:rgba(255,255,255,.8);line-height:1.5;margin-bottom:8px}
.hero__card-tweet-metrics{display:flex;gap:16px;padding:0 12px;font-size:.6rem;color:rgba(255,255,255,.4)}


/* ── 8. POSITIONING (from C2 — split) ──────── */
.positioning{padding:var(--section-gap) 0;background:var(--surface-low);scroll-margin-top:calc(88px - var(--section-gap))}
.positioning__header{grid-column:1/5}
.positioning__title{font-family:var(--font-display);font-size:clamp(2rem,3.5vw,2.75rem);font-weight:800;letter-spacing:-.02em;line-height:1.1;color:var(--text-primary)}
.positioning__content{grid-column:6/13;padding-top:8px}
.positioning__text{font-size:1.125rem;line-height:1.8;color:var(--text-secondary);margin-bottom:32px}
.positioning__values{display:grid;grid-template-columns:1fr 1fr;gap:32px;margin-top:48px;padding-top:48px;border-top:1px solid var(--ghost-border-color)}
.positioning__value-icon{font-size:1.5rem;color:var(--primary);margin-bottom:12px}
.positioning__value-title{font-family:var(--font-display);font-size:1rem;font-weight:700;margin-bottom:6px}
.positioning__value-desc{font-size:.875rem;color:var(--text-secondary);line-height:1.6}

/* ── 9. SOCIAL PROOF (marquee with logo images) ── */
.social-proof{padding:3rem 0;background:var(--background);border-top:var(--ghost-border);border-bottom:var(--ghost-border);overflow:hidden}
.social-proof__label{display:block;text-align:center;font-size:.6875rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--text-tertiary);margin-bottom:2rem}
.social-proof__track{display:flex;width:max-content;animation:marquee 30s linear infinite}
.social-proof__track:hover{animation-play-state:paused}
.social-proof__logo-item{display:flex;align-items:center;justify-content:center;padding:1rem 2rem;background:var(--surface-low);border-radius:.75rem;border:var(--ghost-border);min-width:140px;height:60px;margin:0 .75rem;flex-shrink:0;transition:all .3s}
.social-proof__logo-item:hover{border-color:var(--primary);background:var(--surface-white);transform:scale(1.05)}
.social-proof__logo-item img{max-height:32px;width:auto;object-fit:contain;filter:grayscale(1) opacity(.5);transition:filter .3s}
.social-proof__logo-item:hover img{filter:grayscale(0) opacity(1)}
@keyframes marquee{0%{transform:translateX(0)}100%{transform:translateX(-50%)}}

/* ── 10. AUDIENCE (split: D profile + C2 grid) */
.audience{padding:var(--section-gap) 0;background:var(--background);scroll-margin-top:calc(88px - var(--section-gap))}

/* Left: D's profile card */
.audience__profile-col{grid-column:1/5}
.audience__profile-col .label{margin-bottom:16px}
.audience__profile-title{font-family:var(--font-display);font-size:clamp(2rem,3.5vw,3rem);font-weight:800;letter-spacing:-.02em;line-height:1.1;margin-bottom:24px}
.audience__profile{background:linear-gradient(135deg,var(--primary),var(--primary-container));border-radius:var(--radius-card);padding:2rem;color:var(--on-primary);margin-top:32px}
.audience__profile-header{display:flex;align-items:center;gap:1rem;margin-bottom:2rem;padding-bottom:1.5rem;border-bottom:1px solid rgba(255,255,255,.15)}
.audience__avatar{width:52px;height:52px;border-radius:50%;background:rgba(255,255,255,.15);display:flex;align-items:center;justify-content:center}
.audience__avatar .material-symbols-outlined{font-size:1.75rem}
.audience__profile-name{font-family:var(--font-display);font-size:1.125rem;font-weight:700}
.audience__profile-tag{font-size:.8125rem;color:rgba(255,255,255,.6)}
.audience__traits{display:flex;flex-direction:column;gap:1.25rem}
.audience__trait{display:flex;align-items:flex-start;gap:.875rem}
.audience__trait .material-symbols-outlined{font-size:1.25rem;color:var(--tertiary-fixed);margin-top:2px;flex-shrink:0}
.audience__trait strong{display:block;font-weight:600;font-size:.9375rem}
.audience__trait span{font-size:.8125rem;color:rgba(255,255,255,.55)}

/* Right: C2's data grid */
.audience__data-col{grid-column:6/13}
.audience__grid{display:grid;grid-template-columns:repeat(2,1fr);gap:0;border:1px solid var(--ghost-border-color);background:var(--surface-white);border-radius:var(--radius-card);overflow:hidden}
.audience__card{padding:32px 24px;border-right:1px solid var(--ghost-border-color);border-bottom:1px solid var(--ghost-border-color)}
.audience__card:nth-child(2n){border-right:none}
.audience__card:nth-last-child(-n+2){border-bottom:none}
.audience__card-label{font-size:.6875rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--text-tertiary);margin-bottom:12px}
.audience__card-value{font-family:var(--font-display);font-size:1.75rem;font-weight:800;color:var(--text-primary);margin-bottom:6px}
.audience__card-value .small{font-size:.875rem;font-weight:600;color:var(--text-secondary)}
.audience__card-detail{font-size:.8125rem;color:var(--text-secondary);line-height:1.5}
.audience__bar-wrap{margin-top:12px}
.audience__bar{height:4px;background:var(--surface-container);border-radius:2px;overflow:hidden;margin-bottom:6px}
.audience__bar-fill{height:100%;background:linear-gradient(90deg,var(--primary),var(--primary-container));border-radius:2px;width:0;transition:width 1.2s var(--ease-out)}
.audience__card.is-visible .audience__bar-fill{width:var(--bar-width)}
.audience__bar-labels{display:flex;justify-content:space-between;font-size:.6875rem;color:var(--text-tertiary)}
.audience__source{grid-column:1/-1;padding:1.5rem 2rem;text-align:center;font-size:.75rem;color:var(--text-tertiary);font-style:italic;border-top:1px solid var(--ghost-border-color)}

/* ── 11. CHANNELS (split: desc left + cards right) */
.channels{padding:var(--section-gap) 0;background:var(--surface-low);scroll-margin-top:calc(88px - var(--section-gap))}
.channels__header{grid-column:1/5}
.channels__header .section-title{margin-bottom:16px}
.channels__content{grid-column:6/13}
.channels__grid{display:grid;grid-template-columns:repeat(2,1fr);gap:1rem;margin-bottom:1.5rem}
.channels__card{background:var(--surface-white);border-radius:var(--radius-card);padding:1.5rem;border:var(--ghost-border);transition:all var(--transition-base)}
.channels__card:hover{transform:translateY(-3px);box-shadow:var(--shadow-md)}
.channels__card-icon{width:44px;height:44px;border-radius:10px;display:flex;align-items:center;justify-content:center;margin-bottom:.75rem;background:var(--surface-low);color:var(--primary)}
.channels__card-icon .material-symbols-outlined{font-size:1.25rem}
.channels__card-icon--tiktok{background:#f0f0f0;color:#131B2E}
.channels__card-icon--instagram{background:linear-gradient(135deg,#f09433,#e6683c,#dc2743,#cc2366,#bc1888);color:#fff}
.channels__card-icon--youtube{background:#fee2e2;color:#dc2626}
.channels__card-icon--linkedin{background:#dbeafe;color:#1d4ed8}
.channels__card-icon--x{background:#f0f0f0;color:#131B2E}
.channels__card-icon--podcast{background:#e0e7ff;color:var(--primary)}
.channels__card-name{font-family:var(--font-display);font-size:1rem;font-weight:700;margin-bottom:.375rem}
.channels__card-desc{font-size:.8125rem;color:var(--text-secondary);line-height:1.5;margin-bottom:1rem}
.channels__card-kpis{display:flex;gap:1.25rem;padding-top:.75rem;border-top:var(--ghost-border)}
.channels__kpi-value{display:block;font-family:var(--font-display);font-size:1.125rem;font-weight:800;color:var(--primary)}
.channels__kpi-label{font-size:.6875rem;color:var(--text-secondary)}
.channels__total{display:flex;align-items:center;justify-content:center;gap:.75rem;padding:1rem 2rem;background:linear-gradient(135deg,var(--primary),var(--primary-container));color:var(--on-primary);border-radius:var(--radius-card);font-family:var(--font-display);font-size:1rem;font-weight:600}
.channels__total .material-symbols-outlined{color:var(--tertiary-fixed)}
.channels__total strong{font-weight:800}

/* ── 12. DASHBOARD (split layout like all others) ─ */
.dashboard{padding:var(--section-gap) 0;background:var(--surface-low)}
.dashboard__header{grid-column:1/5}
.dashboard__header .section-title{line-height:1.1}
.dashboard__desc{font-size:1rem;color:var(--text-secondary);line-height:1.7;margin-top:16px}
.dashboard__charts-col{grid-column:6/13}
.dashboard__preview-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:1.5rem}
.dashboard__preview-faded{position:relative;margin-top:1.5rem}
.dashboard__preview-faded .dashboard__card{opacity:.5;filter:blur(2px);pointer-events:none}
.dashboard__overlay{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;z-index:10;background:linear-gradient(to bottom,rgba(242,243,255,0) 0%,rgba(242,243,255,.6) 20%,rgba(242,243,255,.95) 60%,rgba(242,243,255,1) 100%)}
.dashboard__overlay-content{text-align:center;padding:2rem;max-width:480px}
.dashboard__overlay-icon{font-size:3rem;color:var(--primary);margin-bottom:1rem;display:block}
.dashboard__overlay-title{font-family:var(--font-display);font-weight:800;font-size:1.5rem;margin-bottom:.75rem}
.dashboard__overlay-text{font-size:.9375rem;color:var(--text-secondary);line-height:1.6;margin-bottom:1.5rem}
.dashboard__cta{font-size:1rem;padding:1rem 2.5rem;box-shadow:0 12px 40px rgba(0,38,87,.2)}
.dashboard__cta:hover{box-shadow:0 16px 48px rgba(0,38,87,.3)}
.dashboard__card{background:var(--surface-white);border-radius:var(--radius-card);padding:1.5rem;border:var(--ghost-border)}
.dashboard__card-header{display:flex;align-items:center;justify-content:space-between;margin-bottom:1rem;flex-wrap:wrap;gap:.5rem}
.dashboard__card-title{font-family:var(--font-display);font-size:.9375rem;font-weight:700}
.dashboard__card-badge{font-size:.75rem;font-weight:500;color:var(--surface-tint);background:var(--surface-low);padding:.25rem .75rem;border-radius:var(--radius-btn)}
.dashboard__chart-container{min-height:180px}
.dashboard__access{margin-top:2rem;text-align:center}

/* ── 13. FORMATS (ONE section, internal tabs) ── */
.formats{padding:var(--section-gap) 0;background:var(--background);scroll-margin-top:calc(88px - var(--section-gap))}

.formats__header{grid-column:1/5}
.formats__title{font-family:var(--font-display);font-size:clamp(2rem,3.5vw,2.75rem);font-weight:800;letter-spacing:-.02em;line-height:1.1;color:var(--text-primary)}
.formats__desc{font-size:.9375rem;color:var(--text-secondary);margin-top:16px;line-height:1.6}

/* Formats sub-tabs */
.formats__tabs{display:flex;gap:.5rem;margin-bottom:0}
.formats__tab{padding:.75rem 1.5rem;border-radius:var(--radius-card) var(--radius-card) 0 0;font-size:.875rem;font-weight:600;color:var(--text-secondary);border:var(--ghost-border);border-bottom:none;background:var(--surface-white);transition:all .2s;position:relative;z-index:1}
.formats__tab:hover{color:var(--primary);border-color:var(--primary)}
.formats__tab.active[data-formats-panel="reach"]{background:var(--primary);color:var(--on-primary);border-color:var(--primary)}
.formats__tab.active[data-formats-panel="awareness"]{background:var(--oa-red);color:var(--on-primary);border-color:var(--oa-red)}
.formats__tab .material-symbols-outlined{font-size:14px;vertical-align:-2px;margin-right:4px}
.formats__subpanel{display:none;padding:2rem;border-radius:0 var(--radius-card) var(--radius-card) var(--radius-card);border:var(--ghost-border)}
.formats__subpanel.active{display:block}
.formats__subpanel--reach{background:rgba(0,38,87,.03);border-color:rgba(0,38,87,.12)}
.formats__subpanel--awareness{background:rgba(228,53,36,.03);border-color:rgba(228,53,36,.12)}
.formats__content{grid-column:6/13}

/* Accordion */
.accordion-item{border-bottom:1px solid var(--ghost-border-color)}
.accordion-item:first-child{border-top:1px solid var(--ghost-border-color)}
.accordion-trigger{width:100%;display:flex;align-items:center;justify-content:space-between;padding:16px 0;font-family:var(--font-display);font-size:1.0625rem;font-weight:700;color:var(--text-primary);text-align:left;transition:color .2s}
.accordion-trigger-left{display:flex;align-items:center;gap:12px;font-size:1.0625rem;font-weight:700}
.accordion-trigger:hover{color:var(--primary)}
.accordion-icon{font-size:20px;color:var(--text-tertiary);transition:transform .3s var(--ease-out);user-select:none}
.accordion-item.is-open .accordion-icon{transform:rotate(45deg);color:var(--primary)}
.accordion-content{max-height:0;overflow:hidden;transition:max-height .4s var(--ease-out)}
.accordion-inner{padding:0 0 32px 0}
.accordion-desc{font-size:.9375rem;color:var(--text-secondary);line-height:1.7;margin-bottom:16px;max-width:520px}
.accordion-specs{display:flex;gap:32px;flex-wrap:wrap}
.accordion-spec{display:flex;flex-direction:column;gap:2px}
.accordion-spec-label{font-size:.6875rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--text-tertiary)}
.accordion-spec-value{font-family:var(--font-display);font-size:.9375rem;font-weight:700;color:var(--primary)}

/* ── 14. INVERSIÓN (B2B Funnel — enhanced) ─── */
.inversion{padding:var(--section-gap) 0;background:var(--background);position:relative;overflow:hidden;scroll-margin-top:calc(88px - var(--section-gap))}
.inversion::before{content:'';position:absolute;top:0;right:-100px;width:600px;height:600px;background:radial-gradient(circle,rgba(0,38,87,.03) 0%,transparent 70%);pointer-events:none}

.inversion__intro{text-align:center;max-width:700px;margin:0 auto 3rem}
.inversion__intro-title{font-family:var(--font-display);font-size:clamp(2rem,3.5vw,3rem);font-weight:800;margin-bottom:1rem;letter-spacing:-.02em;line-height:1.1}
.inversion__intro-text{font-size:1.0625rem;color:var(--text-secondary);line-height:1.7}

/* Strategy cards — 2-column centered */
.inversion__lines{display:grid;grid-template-columns:1fr 1fr;gap:1.5rem;margin-bottom:3rem}
.inversion__line{background:var(--surface-white);border:1px solid var(--ghost-border-color);border-left:4px solid var(--ghost-border-color);border-radius:var(--radius-card);padding:1.75rem 2rem;cursor:pointer;transition:all var(--transition-base);position:relative;display:grid;grid-template-columns:auto 1fr auto;grid-template-rows:auto auto auto;gap:0 1rem;align-items:start}
.inversion__line:hover{transform:translateY(-2px);box-shadow:var(--shadow-md)}
.inversion__line.active{box-shadow:0 8px 32px rgba(0,38,87,.12)}
.inversion__line-icon{font-size:2.25rem;grid-row:1/3;align-self:start;width:52px;height:52px;display:flex;align-items:center;justify-content:center;border-radius:50%;background:rgba(0,38,87,.06);color:var(--primary)}
.inversion__line.active .inversion__line-icon{color:white}
.inversion__line-name{font-family:var(--font-display);font-size:1.25rem;font-weight:800;grid-column:2;align-self:center}
.inversion__line-subtitle{font-size:.8125rem;color:var(--text-tertiary);font-weight:500;grid-column:2}
.inversion__line-arrow{grid-column:3;grid-row:1/3;align-self:center;font-size:1.5rem;color:var(--text-tertiary);transition:transform .3s var(--ease-out)}
.inversion__line.active .inversion__line-arrow{transform:rotate(90deg);color:var(--primary)}
.inversion__line-desc{font-size:.9375rem;color:var(--text-secondary);line-height:1.6;margin-top:.75rem;grid-column:2/4}
.inversion__line-products{display:flex;flex-wrap:wrap;gap:.5rem;margin-top:.75rem;grid-column:2/4}
.inversion__line-tag{padding:.25rem .75rem;background:var(--surface-low);border-radius:var(--radius-btn);font-size:.75rem;font-weight:500;color:var(--text-secondary)}
.inversion__line.active .inversion__line-tag{background:rgba(0,38,87,.06);color:var(--primary)}
/* Amplitud — blue accent */
.inversion__line[data-panel="amplitud"]{border-left-color:var(--primary)}
.inversion__line[data-panel="amplitud"] .inversion__line-icon{background:rgba(0,38,87,.06);color:var(--primary)}
.inversion__line[data-panel="amplitud"].active{border-left-color:var(--primary);background:rgba(0,38,87,.015)}
.inversion__line[data-panel="amplitud"].active .inversion__line-icon{background:var(--primary);color:white}
/* Awareness — red accent */
.inversion__line[data-panel="awareness"]{border-left-color:var(--oa-red)}
.inversion__line[data-panel="awareness"] .inversion__line-icon{background:rgba(228,53,36,.06);color:var(--oa-red)}
.inversion__line[data-panel="awareness"].active{border-left-color:var(--oa-red);background:rgba(228,53,36,.015)}
.inversion__line[data-panel="awareness"].active .inversion__line-icon{background:var(--oa-red);color:white}
.inversion__line[data-panel="awareness"].active .inversion__line-arrow{color:var(--oa-red)}
.inversion__line[data-panel="awareness"].active .inversion__line-tag{background:rgba(228,53,36,.06);color:var(--oa-red)}

/* Panels */
.inversion__panel{display:none;animation:fadeIn .4s var(--ease-out)}
.inversion__panel.active{display:block}
@keyframes fadeIn{from{opacity:0;transform:translateY(12px)}to{opacity:1;transform:translateY(0)}}

/* Amplitud cards */
#panel-amplitud{padding:2rem;background:rgba(0,38,87,.02);border:1px solid rgba(0,38,87,.08);border-radius:var(--radius-card)}
#panel-awareness{padding:2rem;background:rgba(228,53,36,.02);border:1px solid rgba(228,53,36,.08);border-radius:var(--radius-card)}
.inversion__panel-label{font-family:var(--font-display);font-size:1.125rem;font-weight:700;margin-bottom:1.5rem;display:flex;align-items:center;gap:.5rem}
#panel-amplitud .inversion__panel-label{color:var(--primary)}
#panel-awareness .inversion__panel-label{color:var(--oa-red)}
.inversion__cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:1.5rem}
.pricing__card{background:var(--surface-white);border-radius:var(--radius-card);padding:2rem;border:var(--ghost-border);display:flex;flex-direction:column;transition:all var(--transition-base);position:relative}
.pricing__card:hover{transform:translateY(-4px);box-shadow:var(--shadow-md)}
.pricing__card--featured{border-color:var(--primary);box-shadow:0 4px 24px rgba(0,38,87,.12)}
.pricing__badge{position:absolute;top:-12px;left:50%;transform:translateX(-50%);padding:.375rem 1.25rem;background:var(--primary);color:var(--on-primary);font-size:.75rem;font-weight:700;border-radius:var(--radius-btn);white-space:nowrap}
.pricing__card-header{margin-bottom:1.5rem}
.pricing__tier{font-family:var(--font-display);font-size:1.25rem;font-weight:800}
.pricing__tier-desc{font-size:.875rem;color:var(--text-secondary);margin-top:4px}
.pricing__price{display:flex;align-items:baseline;gap:.25rem;margin-bottom:1.5rem}
.pricing__currency{font-size:.75rem;font-weight:600;color:var(--text-tertiary)}
.pricing__amount{font-family:var(--font-display);font-size:2.5rem;font-weight:800;color:var(--primary)}
.pricing__period{font-size:.875rem;color:var(--text-tertiary)}
.pricing__features{flex:1;margin-bottom:1.5rem}
.pricing__feature{display:flex;align-items:flex-start;gap:.5rem;padding:.5rem 0;font-size:.875rem;color:var(--text-secondary)}
.pricing__feature .material-symbols-outlined{font-size:1.125rem;color:var(--primary);flex-shrink:0;margin-top:1px}
.pricing__cta{width:100%;justify-content:center}
.pricing__card--custom{background:linear-gradient(135deg,var(--primary),var(--primary-container));color:var(--on-primary);border:none}
.pricing__card--custom .pricing__tier{color:var(--on-primary)}
.pricing__card--custom .pricing__tier-desc,.pricing__card--custom .pricing__feature{color:rgba(255,255,255,.85)}
.pricing__card--custom .pricing__feature .material-symbols-outlined{color:var(--tertiary-fixed)}
.pricing__card--custom .pricing__custom-icon{font-size:3rem;color:var(--tertiary-fixed);margin-bottom:1rem}

/* Awareness product selector */
.awareness__intro{text-align:center;max-width:600px;margin:0 auto 3rem}
.awareness__intro-title{font-family:var(--font-display);font-size:1.5rem;font-weight:800;margin-bottom:1rem}
.awareness__intro-text{font-size:1rem;color:var(--text-secondary);line-height:1.7}
.awareness__products{display:grid;grid-template-columns:repeat(4,1fr);gap:1.25rem;margin-bottom:2rem}
.awareness__product{background:var(--surface-white);border-radius:var(--radius-card);padding:1.75rem;border:2px solid var(--ghost-border-color);cursor:pointer;transition:all .3s var(--ease-out);position:relative;text-align:center}
.awareness__product:hover{border-color:var(--oa-red);transform:translateY(-4px);box-shadow:0 12px 32px rgba(228,53,36,.12)}
.awareness__product.selected{border-color:var(--oa-red);background:rgba(228,53,36,.02);box-shadow:0 8px 24px rgba(228,53,36,.15)}
.awareness__product-check{width:28px;height:28px;border-radius:50%;border:2px solid var(--ghost-border-color);display:flex;align-items:center;justify-content:center;margin:0 auto 1rem;transition:all .3s var(--ease-out)}
.awareness__product.selected .awareness__product-check{background:var(--oa-red);border-color:var(--oa-red);color:white;transform:scale(1.1)}
.awareness__product-check .material-symbols-outlined{font-size:16px;opacity:0;transition:opacity .2s}
.awareness__product.selected .awareness__product-check .material-symbols-outlined{opacity:1}
.awareness__product-icon{font-size:2.5rem;color:var(--oa-red);margin-bottom:.75rem;display:block}
.awareness__product-name{font-family:var(--font-display);font-weight:800;font-size:1.0625rem;margin-bottom:.5rem}
.awareness__product-desc{font-size:.8125rem;color:var(--text-secondary);line-height:1.5}
.awareness__cta{text-align:center;padding-top:1rem}
.awareness__cta-text{font-size:.9375rem;color:var(--text-secondary);margin-bottom:1rem}
.awareness__cta .btn{background:var(--oa-red);border-color:var(--oa-red)}
.awareness__cta .btn:hover{background:#c72e1e;border-color:#c72e1e}

/* Awareness consultive card — spans 2 rows, right column */
.awareness__consult{grid-column:4;grid-row:1/3;background:linear-gradient(180deg,var(--oa-red),#c72e1e);border-radius:var(--radius-card);padding:2.5rem 2rem;color:white;position:relative;overflow:hidden;cursor:pointer;transition:transform .3s var(--ease-out),box-shadow .3s;display:flex;flex-direction:column;justify-content:center}
.awareness__consult:hover{transform:translateY(-4px);box-shadow:0 16px 48px rgba(228,53,36,.25)}
.awareness__consult::before{content:'';position:absolute;inset:-2px;border-radius:inherit;background:linear-gradient(135deg,rgba(255,255,255,.08),rgba(255,255,255,.02),rgba(255,255,255,.08));background-size:200% 200%;animation:shimmerBg 4s ease-in-out infinite}
.awareness__consult-content{position:relative;z-index:1}
.awareness__consult-icon{font-size:3rem;margin-bottom:1rem;display:block;animation:pulseGlow 2s ease-in-out infinite}
.awareness__consult-title{font-family:var(--font-display);font-size:1.5rem;font-weight:800;margin-bottom:.75rem}
.awareness__consult-text{font-size:.9375rem;line-height:1.6;opacity:.9;margin-bottom:1.5rem;max-width:480px}
.awareness__consult .awareness__consult-btn{background:white;color:var(--oa-red);border-color:white;font-weight:700}
.awareness__consult .awareness__consult-btn:hover{background:rgba(255,255,255,.9);transform:translateY(-2px)}

/* Hagámoslo juntos — attention animation */
.pricing__card--custom{position:relative;overflow:hidden}
.pricing__card--custom::before{content:'';position:absolute;inset:-2px;border-radius:inherit;background:linear-gradient(135deg,rgba(255,255,255,.05),rgba(228,53,36,.15),rgba(255,255,255,.05));background-size:200% 200%;animation:shimmerBg 4s ease-in-out infinite;z-index:0}
.pricing__card--custom>*{position:relative;z-index:1}
.pricing__card--custom .pricing__custom-icon{animation:pulseGlow 3s ease-in-out 1;color:var(--tertiary-fixed)!important}
.pricing__card--custom .pricing__cta{animation:none}
@keyframes pulseGlow{0%,100%{transform:scale(1);filter:drop-shadow(0 0 0 transparent)}50%{transform:scale(1.1);filter:drop-shadow(0 0 16px rgba(228,53,36,.4))}}
@keyframes subtleBounce{0%,100%{transform:translateY(0)}50%{transform:translateY(-3px)}}
@keyframes shimmerBg{0%,100%{background-position:0% 50%}50%{background-position:100% 50%}}

/* ── 15. CONTACT (simple form only) ────────── */
.contact{padding:var(--section-gap) 0;background:var(--surface-low);scroll-margin-top:calc(88px - var(--section-gap))}
.contact__header{grid-column:1/5}
.contact__header .label{margin-bottom:16px}
.contact__title{font-family:var(--font-display);font-size:clamp(2rem,3.5vw,2.75rem);font-weight:800;letter-spacing:-.02em;line-height:1.1;margin-bottom:16px}
.contact__text{font-size:1rem;color:var(--text-secondary);line-height:1.7;margin-bottom:32px}
.contact__info{display:flex;flex-direction:column;gap:16px}
.contact__info-item{display:flex;align-items:center;gap:12px;font-size:.9375rem;color:var(--text-secondary)}
.contact__info-item .material-symbols-outlined{font-size:20px;color:var(--primary)}
.contact__form-wrap{grid-column:6/13;background:var(--surface-white);border-radius:var(--radius-card);padding:2rem;border:var(--ghost-border)}
.contact__form{display:flex;flex-direction:column;gap:20px}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.form-group{display:flex;flex-direction:column;gap:6px}
.form-group label{font-size:.75rem;font-weight:600;letter-spacing:.02em}
.form-group input,.form-group select,.form-group textarea{padding:12px 16px;border:1px solid var(--ghost-border-color);border-radius:.5rem;font-size:.875rem;color:var(--text-primary);background:var(--background);transition:border-color .2s,box-shadow .2s;outline:none}
.form-group input:focus,.form-group select:focus,.form-group textarea:focus{border-color:var(--primary);box-shadow:0 0 0 3px rgba(0,38,87,.08)}
.form-group textarea{resize:vertical;min-height:100px}
.btn-submit{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:14px 32px;background:var(--oa-red);color:var(--on-primary);border:none;border-radius:var(--radius-btn);font-size:.875rem;font-weight:600;cursor:pointer;transition:all .3s;align-self:flex-start}
.btn-submit:hover{background:#c92d1e;transform:translateY(-1px);box-shadow:0 8px 20px rgba(228,53,36,.2)}
.form-group input:invalid:not(:placeholder-shown),.form-group textarea:invalid:not(:placeholder-shown){border-color:var(--oa-red);box-shadow:0 0 0 3px rgba(228,53,36,.1)}
.form-group input:valid:not(:placeholder-shown),.form-group textarea:valid:not(:placeholder-shown){border-color:#22c55e;box-shadow:0 0 0 3px rgba(34,197,94,.08)}
.form-legal label{display:flex;align-items:flex-start;gap:.5rem;font-size:.8125rem;cursor:pointer}
.btn-submit:disabled{opacity:.5;cursor:not-allowed}

/* Legal checkboxes */
.form-legal{display:flex;flex-direction:column;gap:8px;margin-top:4px}
.form-legal label{display:flex;align-items:flex-start;gap:8px;font-size:.75rem;color:var(--text-secondary);line-height:1.4;cursor:pointer}
.form-legal input[type="checkbox"]{width:16px;height:16px;accent-color:var(--primary);flex-shrink:0;margin-top:1px;cursor:pointer}
.form-legal a{color:var(--primary);text-decoration:underline}

/* ── 16. MODAL (for Inversión funnel) ──────── */
.modal-overlay{position:fixed;inset:0;background:rgba(0,0,0,.5);backdrop-filter:blur(4px);z-index:200;display:none;align-items:center;justify-content:center;padding:2rem}
.modal-overlay.active{display:flex}
.modal{background:var(--surface-white);border-radius:var(--radius-card);max-width:520px;width:100%;max-height:90dvh;overflow-y:auto;padding:1.75rem 2rem;position:relative;animation:modalIn .3s var(--ease-out)}
@keyframes modalIn{from{opacity:0;transform:scale(.96) translateY(12px)}to{opacity:1;transform:scale(1) translateY(0)}}
.modal__close{position:absolute;top:.75rem;right:.75rem;padding:.5rem;border-radius:50%;color:var(--text-tertiary);transition:all .2s}
.modal__close:hover{color:var(--text-primary);background:var(--surface-low)}
.modal__icon{font-size:1.75rem;color:var(--primary);margin-bottom:.5rem}
.modal__title{font-family:var(--font-display);font-size:1.25rem;font-weight:800;margin-bottom:.25rem}
.modal__subtitle{font-size:.8125rem;color:var(--text-secondary);margin-bottom:1rem;line-height:1.5}
.modal__selected{display:flex;flex-wrap:wrap;gap:.375rem;margin-bottom:1rem}
.modal__selected-tag{padding:.25rem .75rem;background:var(--surface-low);border-radius:var(--radius-btn);font-size:.75rem;font-weight:600;color:var(--primary)}
.modal__form{display:flex;flex-direction:column;gap:10px}
.modal__form .form-group{gap:3px}
.modal__form .form-group label{font-size:.7rem}
.modal__form .form-group input,.modal__form .form-group select,.modal__form .form-group textarea{padding:9px 12px;font-size:.8125rem}
.modal__form .form-group textarea{min-height:60px}
.modal__form .form-legal{gap:5px;margin-top:0}
.modal__form .form-legal label{font-size:.6875rem}
.modal__submit{width:100%;justify-content:center;padding:.75rem;font-size:.875rem}

/* ── 17. FOOTER (from E) ───────────────────── */
.oa-footer{background:var(--primary-container);padding:40px 0 0;font-family:var(--font-body);color:var(--inverse-on-surface)}
.oa-footer a{color:inherit}
.oa-footer__main{display:grid;grid-template-columns:1.5fr 1fr 1fr 1.5fr;gap:40px;padding-bottom:20px}
.oa-footer__logo{height:28px;object-fit:contain;margin-bottom:12px;filter:brightness(0) invert(1)}
.oa-footer__title{font-size:13px;font-weight:700;text-transform:uppercase;color:var(--inverse-on-surface);margin-bottom:18px;letter-spacing:.05em;cursor:pointer;user-select:none;position:relative;padding-right:30px}
.oa-footer__accordion-icon{position:absolute;right:0;top:50%;transform:translateY(-50%);font-size:20px;font-weight:300;display:none}
.oa-footer__list li{margin-bottom:10px}
.oa-footer__list a{color:rgba(238,240,255,.7);font-size:14px;transition:color .2s}
.oa-footer__list a:hover{color:var(--oa-red)}
.oa-footer__brief{font-size:13px;line-height:1.6;color:rgba(238,240,255,.55);margin:8px 0;max-width:280px}
.oa-footer__social-list{display:flex;flex-wrap:wrap;gap:12px;margin:8px 0 0}
.oa-footer__social-list a{display:flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:50%;background:rgba(255,255,255,.08);color:rgba(238,240,255,.6);transition:all .3s ease}
.oa-footer__social-list a:hover{background:var(--oa-red);color:#fff;transform:translateY(-2px)}
.observauto-slogan-wrapper{display:flex;align-items:baseline;gap:5px;font-size:14px;color:rgba(238,240,255,.55)}
.slogan-dynamic-container{position:relative;display:inline-block;overflow:hidden;height:1.3em;vertical-align:baseline}
.slogan-word{display:block;position:absolute;top:0;left:0;opacity:0;transform:translateY(100%);transition:all .4s ease;font-weight:700;color:var(--oa-red)}
.slogan-word.active{opacity:1;transform:translateY(0);position:relative}
.slogan-word.exit{opacity:0;transform:translateY(-100%)}
.oa-footer__tags{display:flex;flex-wrap:wrap;gap:6px;padding:20px 0;border-top:1px solid rgba(255,255,255,.06)}
.oa-footer__tag{display:inline-block;padding:4px 10px;font-size:11px;font-weight:500;color:rgba(238,240,255,.4);background:rgba(255,255,255,.04);border-radius:12px;transition:all .2s ease;border:1px solid rgba(255,255,255,.06)}
.oa-footer__tag:hover{background:var(--oa-red);color:#fff;border-color:var(--oa-red)}
.oa-footer__bottom{border-top:1px solid rgba(255,255,255,.06);padding:20px 0}
.oa-footer__bottom-inner{display:flex;justify-content:space-between;align-items:center;font-size:12px;color:rgba(238,240,255,.35)}
.oa-footer__legal{display:flex;align-items:center;flex-wrap:wrap;gap:8px 0}
.oa-footer__legal span{margin-right:20px;font-weight:600}
.oa-footer__legal a{margin-right:15px;transition:color .2s}
.oa-footer__legal a:hover{color:rgba(238,240,255,.7)}
.oa-footer__newsletter-text{font-size:13px;color:rgba(238,240,255,.55);margin-bottom:12px;line-height:1.5}
.oa-footer__newsletter-form{display:flex;flex-direction:column;gap:10px}
.oa-footer__newsletter-input{padding:12px 16px;border:1px solid rgba(255,255,255,.1);border-radius:6px;font-size:14px;font-family:inherit;background:rgba(255,255,255,.06);color:var(--inverse-on-surface);transition:border-color .2s}
.oa-footer__newsletter-input::placeholder{color:rgba(238,240,255,.3)}
.oa-footer__newsletter-input:focus{outline:none;border-color:var(--oa-red)}
.oa-footer__newsletter-button{padding:12px 24px;background:var(--oa-red);color:#fff;border:none;border-radius:6px;font-size:14px;font-weight:600;text-transform:uppercase;cursor:pointer;transition:all .3s ease;font-family:inherit}
.oa-footer__newsletter-button:hover{background:#b50102;transform:translateY(-1px)}

/* ── 18. RESPONSIVE ────────────────────────── */
@media(max-width:1024px){
  .grid-12{grid-template-columns:1fr;gap:2rem}
  .split-left,.positioning__header,.formats__header,.contact__header,.audience__profile-col,.channels__header,.dashboard__header{grid-column:1/-1}
  .split-right,.positioning__content,.formats__content,.contact__form-wrap,.audience__data-col,.channels__content,.dashboard__charts-col{grid-column:1/-1}
  .hero__content{grid-template-columns:40% 1fr}
  .hero__collage{margin-right:-40px}
  .hero__mosaic-col{width:180px}
  .hero__mosaic-col--fast{display:none}
  .audience__grid{grid-template-columns:repeat(2,1fr)}
  .channels__grid{grid-template-columns:repeat(2,1fr)}
  .oa-footer__main{grid-template-columns:repeat(2,1fr);gap:2rem}
}

@media(max-width:768px){
  .nav__menu{display:flex;flex-direction:column;position:fixed;top:64px;right:0;width:55%;height:calc(100dvh - 64px);background:linear-gradient(180deg,#001a3d 0%,#1B3C71 100%);padding:2rem 1.5rem;gap:.5rem;box-shadow:-8px 0 48px rgba(0,0,0,.5);z-index:98;overflow-y:auto;-webkit-overflow-scrolling:touch;transform:translateX(100%);transition:transform .35s cubic-bezier(.22,1,.36,1),visibility 0s .35s;pointer-events:none;will-change:transform;visibility:hidden}
  .nav__menu.is-open{transform:translateX(0);pointer-events:auto;visibility:visible;transition:transform .35s cubic-bezier(.22,1,.36,1),visibility 0s 0s}
  .nav__toggle{display:block;color:var(--text-secondary);z-index:100}
  .nav__menu .nav__link{color:rgba(255,255,255,.85);padding:1rem 1.25rem;border-radius:.75rem;font-size:1rem;transition:background .2s;display:block;text-align:left}
  .nav__menu .nav__link:hover,.nav__menu .nav__link:active{background:rgba(255,255,255,.1)}
  .nav__menu .nav__link--cta{background:var(--oa-red);color:white;text-align:center;margin:1rem 0 0;padding:1rem 1.25rem;border-radius:var(--radius-btn)}
  .nav__menu .nav__theme-toggle{align-self:flex-start;margin:1rem 0 0;padding:1rem;color:rgba(255,255,255,.7)}
  .hero{min-height:auto;max-height:none;padding:6.5rem 0 3rem}
  .hero__content{grid-template-columns:1fr;position:relative}
  .hero__collage{display:flex;position:absolute;inset:0;opacity:.15;z-index:0;margin-right:0;padding-left:0;transform:rotate(6deg);pointer-events:none;justify-content:center;overflow:hidden}
  .hero__collage::before{display:none}
  .hero__card{backdrop-filter:none;-webkit-backdrop-filter:none;background:rgba(255,255,255,.1)}
  .hero__mosaic-col{width:40vw;flex-shrink:0}
  .hero__badge{margin-bottom:1rem}
  .hero__text{z-index:5;padding-top:1.5rem;text-align:center}
  .hero__title{font-size:clamp(1.75rem,6vw,2.5rem);margin-bottom:.75rem}
  .hero__sub{font-size:.875rem;margin:0 auto 1.25rem;max-width:90%}
  .hero__counters{gap:1.25rem;justify-content:center}
  .hero__counter-value{font-size:1.75rem}
  .hero__actions{justify-content:center;gap:.75rem}
  .grid-12{gap:16px}
  .section-title,.positioning__title,.formats__title,.contact__title,.inversion__intro-title,.awareness__title{font-size:clamp(1.5rem,5vw,2rem)!important}
  .section-desc{font-size:.875rem;margin-top:10px}
  .label,.section-label{margin-bottom:12px}
  .channels__grid{grid-template-columns:1fr}
  .audience__grid{grid-template-columns:1fr}
  .audience__card:nth-child(2n){border-right:none}
  .form-row{grid-template-columns:1fr}
  .inversion__lines{grid-template-columns:1fr}
  .modal{padding:1.25rem;max-width:100%;margin:0 .75rem}
  .modal-overlay{padding:.75rem}
  .modal__icon{font-size:1.5rem;margin-bottom:.375rem}
  .modal__title{font-size:1.125rem}
  .modal__subtitle{font-size:.75rem;margin-bottom:.75rem}
  .modal__form{gap:8px}
  .modal__form .form-group input,.modal__form .form-group textarea{padding:8px 10px}
  .modal__form .form-row{grid-template-columns:1fr 1fr;gap:8px}
  .modal__submit{padding:.625rem}
  .formats__tabs{flex-direction:column}
  .oa-footer__main{grid-template-columns:1fr;gap:0;padding-bottom:0}
  .oa-footer__col-brand{padding-bottom:15px}
  .oa-footer__accordion-icon{display:block}
  .oa-footer__accordion-content{max-height:0;overflow:hidden;transition:max-height .3s ease}
  .oa-footer__col--accordion{border-top:1px solid rgba(255,255,255,.06);padding:12px 0}
  .oa-footer__col--accordion.is-open .oa-footer__accordion-content{max-height:300px}
  .oa-footer__bottom-inner{flex-direction:column;gap:8px;text-align:center}
  .oa-footer__legal{justify-content:center}
}

@media(max-width:480px){
  .hero{padding:3.5rem 0 2rem}
  .hero__title{font-size:1.6rem}
  .hero__counters{flex-direction:row;gap:1rem;justify-content:center}
  .hero__counter{text-align:center}
  .hero__counter-value{font-size:1.5rem}
  .hero__actions{flex-direction:column;align-items:stretch}
  .hero__actions .btn{width:100%;justify-content:center}
  .grid-12{gap:12px}
  .container{width:min(var(--container-max),100% - 2rem)}
  .channels__card{padding:1rem}
  .inversion__line{padding:1.25rem 1rem}
  .positioning__values{grid-template-columns:1fr}
  .awareness__products{grid-template-columns:1fr}
  .awareness__consult{grid-column:auto;grid-row:auto}
  .inversion__cards{grid-template-columns:1fr}
}

/* ── 19. DARK THEME ────────────────────────── */
[data-theme="dark"]{--background:#0F1724;--surface-low:#151D2E;--surface-white:#1A2235;--surface-container:#1F2A3D;--text-primary:#EEF0FF;--text-secondary:#9BA1B7;--text-tertiary:#6B7189;--ghost-border-color:rgba(255,255,255,.08)}
[data-theme="dark"] .nav{background:rgba(15,23,36,.9)}
[data-theme="dark"] .nav__logo img{filter:brightness(0) invert(1)}

/* Footer */
[data-theme="dark"] .oa-footer{background:#0A1120}

/* Dashboard */
[data-theme="dark"] .dashboard__overlay{background:linear-gradient(to bottom,rgba(21,29,46,0) 0%,rgba(21,29,46,.6) 20%,rgba(21,29,46,.95) 60%,rgba(21,29,46,1) 100%)}
[data-theme="dark"] .dashboard__card{background:var(--surface-white);border-color:rgba(255,255,255,.08)}

/* Modals */
[data-theme="dark"] .modal{background:var(--surface-white)}
[data-theme="dark"] .modal__title{color:var(--text-primary)}
[data-theme="dark"] .modal__subtitle{color:var(--text-secondary)}
[data-theme="dark"] .modal__icon{color:#7B9AD4}
[data-theme="dark"] .modal__close{color:rgba(255,255,255,.5)}
[data-theme="dark"] .modal__close:hover{color:#fff;background:rgba(255,255,255,.1)}
[data-theme="dark"] .modal__selected-tag{background:rgba(255,255,255,.08);color:var(--text-primary)}
[data-theme="dark"] .modal .form-group label{color:var(--text-secondary)}
[data-theme="dark"] .modal .form-legal label{color:rgba(255,255,255,.6)}
[data-theme="dark"] .modal .form-legal a{color:#7B9AD4}
[data-theme="dark"] .modal .btn--cta,[data-theme="dark"] .modal .btn--primary,[data-theme="dark"] .modal .modal__submit{background:var(--oa-red);color:#fff;border-color:var(--oa-red)}
[data-theme="dark"] .modal .btn--cta:hover,[data-theme="dark"] .modal .btn--primary:hover{background:#c92d1e}

/* Forms */
[data-theme="dark"] .btn-submit{background:var(--oa-red);color:#fff}
[data-theme="dark"] .btn-submit:hover{background:#c92d1e}
[data-theme="dark"] .form-group input,[data-theme="dark"] .form-group select,[data-theme="dark"] .form-group textarea{border-color:rgba(255,255,255,.15);background:var(--surface-container);color:var(--text-primary)}
[data-theme="dark"] .form-group input::placeholder,[data-theme="dark"] .form-group textarea::placeholder{color:rgba(255,255,255,.35)}
[data-theme="dark"] .form-group input:focus,[data-theme="dark"] .form-group textarea:focus{border-color:#7B9AD4;box-shadow:0 0 0 3px rgba(123,154,212,.15)}
[data-theme="dark"] .form-legal label{color:var(--text-secondary)}
[data-theme="dark"] .form-legal a{color:#7B9AD4}
[data-theme="dark"] .contact__form-wrap{background:var(--surface-white);border-color:rgba(255,255,255,.08)}

/* Format tabs & accordion */
[data-theme="dark"] .formats__tab{background:var(--surface-container);border-color:rgba(255,255,255,.08);color:var(--text-secondary)}
[data-theme="dark"] .formats__tab:hover{color:#7B9AD4;border-color:#7B9AD4}
[data-theme="dark"] .formats__subpanel{border-color:rgba(255,255,255,.08)}
[data-theme="dark"] .formats__subpanel--reach{background:rgba(64,94,149,.1);border-color:rgba(64,94,149,.25)}
[data-theme="dark"] .formats__subpanel--awareness{background:rgba(228,53,36,.08);border-color:rgba(228,53,36,.2)}
[data-theme="dark"] .accordion-trigger{color:var(--text-primary)}
[data-theme="dark"] .accordion-trigger:hover{color:#7B9AD4}
[data-theme="dark"] .accordion-item{border-color:rgba(255,255,255,.08)}
[data-theme="dark"] .accordion-item:first-child{border-color:rgba(255,255,255,.08)}
[data-theme="dark"] .accordion-desc{color:var(--text-secondary)}
[data-theme="dark"] .accordion-spec-label{color:var(--text-tertiary)}
[data-theme="dark"] .accordion-spec-value{color:#7B9AD4}
[data-theme="dark"] .accordion-content{background:transparent}

/* Channels */
[data-theme="dark"] .channels__card{background:var(--surface-white);border-color:rgba(255,255,255,.08)}
[data-theme="dark"] .channels__card-icon--youtube{background:rgba(220,38,38,.15)}
[data-theme="dark"] .channels__card-icon--instagram{background:linear-gradient(135deg,rgba(240,148,51,.2),rgba(188,24,136,.2))}
[data-theme="dark"] .channels__card-icon--linkedin{background:rgba(29,78,216,.15)}
[data-theme="dark"] .channels__card-icon--tiktok{background:rgba(255,255,255,.08)}
[data-theme="dark"] .channels__card-icon--web{background:rgba(0,38,87,.3)}

/* Inversion */
[data-theme="dark"] .inversion__line{background:var(--surface-white);border-color:rgba(255,255,255,.08)}
[data-theme="dark"] .inversion__line-icon{background:rgba(255,255,255,.06)}
[data-theme="dark"] .inversion__line-tag{background:rgba(255,255,255,.06);color:var(--text-secondary)}
[data-theme="dark"] .inversion__line[data-panel="amplitud"]{border-left-color:#7B9AD4}
[data-theme="dark"] .inversion__line[data-panel="amplitud"].active{background:rgba(64,94,149,.1)}
[data-theme="dark"] .inversion__line[data-panel="awareness"]{border-left-color:var(--oa-red)}
[data-theme="dark"] .inversion__line[data-panel="awareness"].active{background:rgba(228,53,36,.08)}
[data-theme="dark"] #panel-amplitud{background:rgba(64,94,149,.08);border-color:rgba(64,94,149,.2)}
[data-theme="dark"] #panel-awareness{background:rgba(228,53,36,.06);border-color:rgba(228,53,36,.15)}

/* Pricing */
[data-theme="dark"] .pricing__card{background:var(--surface-white);border-color:rgba(255,255,255,.1)}
[data-theme="dark"] .pricing__card:hover{box-shadow:0 8px 32px rgba(0,0,0,.3)}
[data-theme="dark"] .pricing__card--featured{border-color:#7B9AD4;box-shadow:0 4px 24px rgba(64,94,149,.2)}
[data-theme="dark"] .pricing__tier{color:var(--text-primary)}
[data-theme="dark"] .pricing__amount{color:#7B9AD4}
[data-theme="dark"] .pricing__feature{color:var(--text-secondary)}
[data-theme="dark"] .pricing__feature .material-symbols-outlined{color:#7B9AD4}

/* Awareness */
[data-theme="dark"] .awareness__product{border-color:rgba(255,255,255,.1);background:var(--surface-white)}
[data-theme="dark"] .awareness__product-name{color:var(--text-primary)}
[data-theme="dark"] .awareness__product-desc{color:var(--text-secondary)}
[data-theme="dark"] .awareness__product-check{border-color:rgba(255,255,255,.15)}
[data-theme="dark"] .awareness__consult{border-color:rgba(228,53,36,.2)}

/* Social proof */
[data-theme="dark"] .social-proof{border-color:rgba(255,255,255,.06)}
[data-theme="dark"] .social-proof__label{color:var(--text-tertiary)}

/* Buttons */
[data-theme="dark"] .btn--outline{border-color:rgba(255,255,255,.2);color:var(--text-primary)}
[data-theme="dark"] .btn--outline:hover{background:rgba(255,255,255,.05)}
[data-theme="dark"] .btn--secondary{background:var(--surface-container);color:var(--text-primary)}

/* Positioning values */
[data-theme="dark"] .positioning__value-title{color:var(--text-primary)}

/* Audience */
[data-theme="dark"] .audience__grid{background:var(--surface-white);border-color:rgba(255,255,255,.08)}
[data-theme="dark"] .audience__bar-label{color:var(--text-secondary)}
[data-theme="dark"] .audience__source{border-color:rgba(255,255,255,.06);color:var(--text-tertiary)}

/* ═══════════════════════════════════════════════════════════════
   DOWNLOAD BUTTON — NAV
   ═══════════════════════════════════════════════════════════════ */
.nav__link--download{display:inline-flex!important;align-items:center;gap:5px;font-weight:600!important;font-size:.75rem!important;letter-spacing:.04em;text-transform:uppercase;padding:6px 16px!important;border-radius:var(--radius-btn);background:rgba(0,38,87,.07);border:1px solid rgba(0,38,87,.1);color:var(--primary)!important;transition:var(--transition-base)}
.nav__link--download:hover{background:var(--primary);color:var(--on-primary)!important;border-color:var(--primary);transform:translateY(-1px);box-shadow:0 4px 16px rgba(0,38,87,.2)}
.nav__link--download .material-symbols-outlined{font-size:14px!important}
[data-theme="dark"] .nav__link--download{background:rgba(172,199,255,.08);border-color:rgba(172,199,255,.12);color:#ACC7FF!important}
[data-theme="dark"] .nav__link--download:hover{background:rgba(172,199,255,.2);border-color:rgba(172,199,255,.3);color:#fff!important}



/* ═══════════════════════════════════════════════════════════════
   DOWNLOAD FAB (Floating Action Button)
   ═══════════════════════════════════════════════════════════════ */
.download-fab{position:fixed;bottom:24px;right:24px;width:56px;height:56px;border-radius:50%;background:linear-gradient(135deg,var(--primary) 0%,var(--primary-container) 100%);color:var(--on-primary);border:none;cursor:pointer;display:flex;align-items:center;justify-content:center;box-shadow:var(--shadow-lg);z-index:900;transition:all .3s var(--ease-out);opacity:0;transform:translateY(20px) scale(.9);pointer-events:none;visibility:hidden}
.download-fab.visible{opacity:1;transform:translateY(0) scale(1);pointer-events:auto;visibility:visible}
.download-fab:hover{transform:translateY(-3px) scale(1.05);box-shadow:0 12px 40px rgba(0,38,87,.4)}
.download-fab:active{transform:translateY(-1px) scale(.98)}
.download-fab .material-symbols-outlined{font-size:1.5rem}

.fab-tooltip{position:absolute;right:calc(100% + 12px);top:50%;transform:translateY(-50%);white-space:nowrap;background:var(--primary);color:var(--on-primary);padding:6px 14px;border-radius:6px;font-family:var(--font-body);font-size:.78rem;font-weight:600;letter-spacing:.01em;box-shadow:var(--shadow-md);opacity:0;pointer-events:none;transition:opacity .25s ease,transform .25s ease;transform:translateY(-50%) translateX(8px)}
.fab-tooltip::after{content:'';position:absolute;top:50%;right:-6px;transform:translateY(-50%);border:6px solid transparent;border-right:none;border-left:6px solid var(--primary)}
.download-fab:hover .fab-tooltip{opacity:1;transform:translateY(-50%) translateX(0)}

@media(max-width:480px){
  .download-fab{width:48px;height:48px;bottom:16px;right:16px}
  .download-fab .material-symbols-outlined{font-size:1.25rem}
}

/* ═══════════════════════════════════════════════════════════════
   PDF GENERATION OVERLAY
   ═══════════════════════════════════════════════════════════════ */
.pdf-overlay{position:fixed;inset:0;z-index:10000;background:rgba(15,23,36,.88);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);display:flex;align-items:center;justify-content:center;opacity:0;pointer-events:none;transition:opacity .4s ease}
.pdf-overlay.active{opacity:1;pointer-events:auto}
.pdf-overlay-content{text-align:center;color:#fff;max-width:340px}
.pdf-spinner{width:56px;height:56px;margin:0 auto 24px;border:3px solid rgba(255,255,255,.1);border-top:3px solid var(--tertiary-fixed,#FFDF91);border-radius:50%;animation:pdfSpin .9s linear infinite}
@keyframes pdfSpin{to{transform:rotate(360deg)}}
.pdf-overlay-title{font-family:var(--font-display);font-weight:700;font-size:1.35rem;margin-bottom:8px}
.pdf-overlay-text{font-size:.9rem;opacity:.6;margin-bottom:24px}
.pdf-progress-bar{width:100%;height:4px;background:rgba(255,255,255,.1);border-radius:99px;overflow:hidden}
.pdf-progress-fill{height:100%;background:linear-gradient(90deg,var(--tertiary-fixed,#FFDF91),#ACC7FF);border-radius:99px;width:0%;transition:width .5s ease}